Consumers Want Flexibility of Digital Reading

E-reading may not be the future of the reading world, but that does not mean that digital reading won’t be. While the use and purchasing of e-readers has been steady since 2011, that does not mean that people are not reading digitally. Instead, because of the rise and ease of smart devices, such as the iPhone and iPad, people are opting to use these devices when reading digitally. Pew Research Center writes, “The share of e-book readers on tablets has more than tripled since 2011 and the number of readers on phones has more than doubled over that time….”

A blog post on flipsnack cites Mequoda when it reports that 59 percent of people said that a digital version of a magazine was the most important version, citing different types of devices, from smartphones to tablets. This data shows that, though digital reading on e-readers may not be growing anymore, digital reading is still happening.

Similarly, the study by the Pew Research Center on reading trends in 2016 reports that while only 6 percent of the people surveyed exclusively read from digital formats, 28 percent reported reading from both print and digital sources. People are still looking for and value digital versions of the things they read, even if they like to have a print version on hand, too.

By partnering with publishers and producing digital formats of their magazines, eMagazines gives its customers the exact flexibility that these statistics show consumers are looking for when it comes to reading options. Each time customers go to read, they can choose whether they want to read through a print format or digitally—there is no reason to have to stay with just one format. This way, no matter the circumstances, readers will be able to access their magazines.

For example, if you are heading out of town for an extended amount of time, you won’t have to miss your magazine’s delivery because eMagazines’ system will send the digital version directly to you as soon as the issue is released. Similarly, if you sign up for a magazine subscription and missed the most recent issue’s mailing, you can still download and read it through eMagazines without having to wait the usual four to six weeks that most first-time print-only subscribers wait. Finally, you no longer must decide whether to throw out a magazine you have already read—with eMagazines’ digital library, you can keep all the issues you would like without having to worry about the clutter of old magazines.

Stay tuned to our blog to learn more about eMagazines and look for our upcoming post about why the digital reading experience with eMagazines is so great!

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